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史邦节(Spam:肉罐头的商标名称)
地方性遗产
您吃过史邦吗?您知道那是什么吗?
明尼苏达州奥斯汀是荷美公司(Hormel
Company)的工厂发源地,它是生产史邦(Spam)的公司,史邦即为广受美国人好评的肉罐头。创于1937年,最初于电视上播放的一些广告,即是史邦的广告。
史邦甚至有吉祥物,一只名为史邦米(Spammy)的迷你猪。1991年的100周年庆时,荷美食品公司创立了「第一世纪博物馆」(First
Century Museum),馆内的史邦重要记事展览,很快就成为最受欢迎的展示项目。单就美国来看,每秒可消耗3.6罐的史邦肉罐头,因而使得史邦成为同类(肉罐头)产业中的第一名,远远领先其他对手。在关岛,每年每人约可消耗超过八罐的史邦肉罐头。
自史邦问世以来,已经过了60余年,但它仍极受大众欢迎,至今已经卖出了50亿罐!
Have you ever eaten Spam? Do you know what it is?
Austin, Minnesota, is home to the Hormel Company's plant that produces Spam, a canned meat product popular with Americans. Created in 1937, some of the first commercials aired on TV were for Spam.
Spam even has a mascot -- Spammy, the miniature pig. In 1991, for its 100th anniversary, Hormel Foods opened the First Century Museum. The exhibit of Spam memorabilia quickly became the most popular. In the United States alone, 3.6 cans of Spam are consumed every second, making it the number one product in its category (canned meat) by far. On the island of Guam, more than eight cans of Spam are consumed by every person each year.
More than 60 years after it was first produced, Spam is still enormously popular. More than 5 billion cans have been sold!
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