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凯文．柯立芝 (Calvin
Coolidge) 于1923年8月3日成为美国总统
柯立芝专注在企业之上。在他执政的年代里，美国人发明了各式各样的新产品，并开始从事许多新的工业。柯立芝的政策使企业家能够大量生产，并将这些创新的事物推广到各个地方。新的产品也意味着有新的工作机会，以及美国人有更多的金钱可以挥霍。的确，美国人当时所花费的金钱，也比以往更多。美国人开始成为消费者。商店里的吸尘器、洗衣机、汽车、收音机，以及衣服等等都被美国人抢购一空。这听起来是不是有点熟悉呢？广告工业是促成大家抢购的主要推手。这支戏院广告嘲讽了所有新的产品，而这支广告则想要把不会生锈的金属束腹推销给客人。好痛！
Coolidge focused on business. During the Coolidge years, people in the U.S. invented all kinds of new products and industries. His policies allowed businesses to mass-produce and distribute these new innovations to the public. New production meant new jobs and more Americans with money to spend. And spend they did, more than ever before. Americans became consumers. Vacuum cleaners, washing machines, cars, radios and clothing practically flew out of stores. Does this sound familiar? The advertising industry took off as a result of all this buying. This theater commercial makes fun of all the new products and ads like this one trying to sell a metal corset (a girdle) that won't rust. Ouch!
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